Guided Course: Produce a lifestyle shoot for Instagram
A course by Emma-Jane Lewis Photographer
A course by Emma-Jane Lewis , Photographer
Capture authentic moments and create visually captivating images that reflect your style and connect with your audience.
Embark on a creative journey to produce a stunning set of lifestyle images that perfectly capture a brand's essence for social media. Begin by immersing yourself in the brand's world, uncovering its personality, values, and mood. This understanding will shape your creative decisions and ensure your visuals align seamlessly with the brand's identity. Prepare your toolkit with the right camera, lenses, lighting, and props to meet your visual objectives.
Capture a diverse array of images as you bring the brand story to life. Create overhead flat lays for stylish product showcases, capture in-situ shots to illustrate their role within a lifestyle context, and use model shots to infuse the brand with human connection. Wrap up the process by selecting and editing the best photographs, maintaining consistency in color, tone, and style. By the project's end, you'll have a polished mini-campaign ready for social media sharing, amplifying the brand's narrative in every post.
What will you learn in this online course?
11 lessons & 8 downloads
Studying the Brand
20 minutes, 37 seconds
Equipment 2
7 minutes, 27 seconds
Shooting Products In Situ
15 minutes, 44 seconds
Shooting Products on a Model 1
20 minutes, 45 seconds
Shooting Products on a Model 2
18 minutes, 3 seconds
Photograph Selection and Editing 1
17 minutes, 54 seconds
What's included in this course?
Unlock the secrets of creating captivating lifestyle images that embody a brand's essence. Begin by delving into brand analysis to uncover its unique personality, values, and mood, setting the stage for your creative journey. Equipped with this knowledge, you'll carefully select the perfect camera, lenses, lighting, and props to align with your visual ambitions. Master the art of preparing for a shoot, ensuring every detail is in place for a seamless photography session.
Transition to the exciting world of location shoots, where you'll craft a visual narrative through diverse image types. Capture stylish overhead flat lays to highlight products, create in-situ shots that naturally integrate items into lifestyle settings, and shoot model images that infuse a human touch. Once your visual story is complete, refine your work by selecting and editing the best photographs, achieving consistency in color, tone, and style. By the end, you'll have produced a cohesive mini-campaign, ready to elevate a brand's presence on social media.
Recommended software & tools for this course
What is this course's project?
Create a cohesive set of polished lifestyle images reflecting a brand's visual identity for social media. Study the brand's personality, prepare equipment, and capture flat lays, in-situ, and model shots. Select and edit photos for a consistent, shareable mini-campaign.
Who is this online course for?
Aspiring photographers, social media managers, and brand strategists seeking to enhance their visual storytelling skills for social platforms will benefit from this course. Ideal for creatives aiming to produce engaging lifestyle images that align with a brand's identity and values.
Requirements and materials
No extensive prior knowledge is needed, just basic understanding of photography. You'll need a camera, lenses, lighting equipment, and props to align with your visual goals. A creative mindset and eagerness to learn will complete your toolkit.
She is passionate about fashion, animals, and the creative aspects of photography. With over a decade of experience, she aims to capture the mood and emotion behind exclusive products and events. In 2020, she was named one of the Top 12 UK Wedding Photographers by ELLE magazine.
Content
Guided Course: Produce a lifestyle shoot for Instagram
- Podcast: The Visual Language of Lifestyle
- Studying the Brand
- Equipment 1
- Equipment 2
- Shooting Flat Lays 1
- Shooting Flat Lays 2
- Shooting Products In Situ
- Shooting Products on a Model 1
- Shooting Products on a Model 2
- Photograph Selection and Editing 1
- Photograph Selection and Editing 2
- Final project
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
This course is designed for intermediate photographers with some basic knowledge of cameras and photography concepts. It builds on foundational skills to cover advanced techniques specific to jewelry and lifestyle product shoots.
You’ll need a camera (DSLR, mirrorless, or a quality phone), lenses for close-ups, basic reflectors or DIY alternatives, props, and editing software like Lightroom. Minimal setups are discussed, making it accessible even with limited gear.
You’ll learn to analyze brand aesthetics, style jewelry for flat lays and lifestyle shoots, manage lighting and reflections, direct model poses, select and use props, and edit images for brand consistency.
Yes, the course includes step-by-step workflows for editing jewelry and lifestyle product photos in Lightroom and Photoshop, covering both basic and advanced adjustments to ensure a consistent and professional look.
Both camera phones and SLRs are covered, with pros and cons explained for each. You’ll learn how to get high-quality results with either option, including lens and setting recommendations for different scenarios.
The course teaches compositional techniques for arranging and layering jewelry pieces in flat lays, focusing on balanced layouts, texture, and prop selection to highlight each piece’s features and maintain brand consistency.
You'll learn how to use natural light, reflectors, diffusers, and DIY tools to create soft, clean lighting, manage harsh sunlight, and minimize reflections for professional-quality jewelry images.