Specialization in cartoons and graphic humor

Overview

“In this lesson I am going to tell you about the importance of storytelling in advertising and how the comic can be a useful way to tell an audience about a product.”

In this video lesson Domestika addresses the topic: Storytelling in Advertising, which is part of the Domestika online course: Specialization in cartoons and graphic humor. Specialization in cartoons, graphic humor, sequential illustration, visual creativity, unique voice, short stories, social media, and digital publishing.

Partial transcription of the video

“In this lesson. i'm going to tell you about the importance of storytelling in advertising. And Comel a useful tool to tell an audience about a product. Humans naturally enjoy listening to stories. We are drawn to them. eager to connect and empathize with the experiences shared by others. By empathizing. we become emotionally involved. and it's easier to remember something when it has generated some emotion in us. That's why storytelling is the foundation of good advertising. The most common approach is to make the viewer laugh. Although some also choose to move them. That depends on the typ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in cartoons and graphic humor

• Level: Beginner
• 25 students
• 6 units
• 65 lessons (9h 46m)
• 45 downloads

• Category

  Illustration

• Areas

  Comic, Creativity, Digital Illustration, Drawing, Sketching, Social Media, Storytelling