Creation of an Attractive and Responsible Brand
A course by Julieta TelloBusiness Coach
A course by Julieta Tello, Business Coach
Learn to create a positioning strategy and a marketing plan for success
A well-developed strategy is a sure-fire way to capture market opportunities and boost your business's growth. This is precisely what marketing strategist and business coach Julieta Tello does at her marketing agency, The Curious Beetle; she helps entrepreneurs successfully and sustainably launch their brands using her expertise and more than 20 years of experience. Several years ago, she launched her brand Design Junkie and has built on its success to become an Instagram influencer.
As a firm believer in purpose-driven marketing, in this course, Julieta teaches you how to build your own responsible brand step by step to achieve your goals. If you're looking for the perfect complement to this course, Julieta shows you how to boost your brand's social media presence in Brand Strategy on Instagram.
What will you learn in this online course?
21 lessons & 13 downloads
What are we going to do in this course
1 minute, 24 seconds
Identify your personal purpose
6 minutes, 42 seconds
Find the opportunity for your business
2 minutes, 55 seconds
Benchmarking to inspire you to create your business model
8 minutes, 3 seconds
Define the brand purpose
7 minutes, 20 seconds
Detect the need to satisfy your client
1 minute, 55 seconds
What's included in this course?
Julieta Tello opens the course by telling you a bit about herself, her extensive career in marketing, and how she made the leap to managing her own business. She also shares a few examples of brands that inspire her.
Take the first step towards building your brand by completing a business model canvas where you outline your purpose, market opportunity, objectives, and the positive impact you'd like to have on the world.
Julieta then teaches how to create a brand positioning strategy by defining your target audience as well as the personality, values, and beliefs of your brand.
Identify the functional, emotional, and social benefits of your product to see if they align with your brand's characteristics. Then, find what makes your brand unique and gives it a competitive edge.
Once you've built the foundation, it's time to create your marketing plan using a simple yet highly effective approach. Set the goals for your business and establish its strategic pillars to build a brand that can grow in the future without losing sight of your positioning. Discover why you need a well-designed product and services portfolio, an efficient sales strategy with prices and discounts, and a thorough understanding of sales channels to increase your brand's probability of success.
Next, put together a communication strategy with objectives, a target audience, and a plan to reach that audience which includes the message you want to send and the type of content you want to create. Learn how to set a budget for your plan and a timeframe to implement it.
To wrap up the course, Julieta shows you how to measure your results (which isn't just the number of zeros in your bank account) and shares some final tips to ensure success for your brand.
What is this course's project?
Apply everything you've learned in the course to build your own brand.
Projects by course students
Who is this online course for?
All types of creative and entrepreneurial people who want to show the world who they are and what they do by building a personal or professional brand.
Requirements and materials
The only requirement for this course is the drive to create a brand, whether personal or professional, and make it grow. As for materials, you need paper, a pencil, and a computer with an internet connection.
Reviews
- 2 months ago
El curso me dió lo que necesitaba para reactivar mi emprendimiento: Un paso a paso. Tengo mucho tiempo pensando como arrancar de nuevo. Por motivos personales tuve que parar todo lo que habia construido durante 2 años y medio. Arrancar me estaba costando un monton, hasta que descubrí este curso: me dió el propósito por el cual decidí convertir mi pasión en algo sustentable y rentable haciendo lo que amo, es decir, llegar al IKIGAI. Gracias Julieta por revisar y responder mis ejercicios!
- 3 months ago
Excelente curso. Muy completo y muy profesional la enseñanza.
- 4 months ago
Super informative. Worthy to watch 🖤
- 4 months ago
Un curso objetivo, para desarrollar una marca desde el inicio. Recomendado!
- 5 months ago
muy interesante y directo.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
Content
- U1
Introduction
- Presentation
- Influences
- What are we going to do in this course
- U2
Creating your own Canvas
- Identify your personal purpose
- Find the opportunity for your business
- Benchmarking to inspire you to create your business model
- U3
Creating your brand positioning strategy
- Define the brand purpose
- Detect the need to satisfy your client
- Define your target profile
- Determine what are the beliefs and values of your brand
- Establish the personality of your brand
- Create the benefits that the brand will offer
- Identify your competitive advantage
- U4
Marketing Plan
- Objectives for your business
- Strategic pillars of brand growth
- How to organize your product portfolio
- How to manage business dynamics
- How to organize sales channels
- Brand communication strategy
- U5
Final tips
- Evaluating the success of your business
- Final tips to ensure the success of your brand
- FP
Final project
- Development of an attractive and responsible brand
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to define your personal purpose, build an authentic brand, design marketing strategies with social impact, analyze trends, stand out in the market, and apply practical tools to launch and position products aligned with your values.
Yes, although it’s intermediate level, this course is perfect for entrepreneurs and consultants seeking practical tools and key concepts to create purpose-driven brands, even without prior marketing training.
All you need is an interest in branding, marketing, and socially impactful business. No advanced technical skills or previous experience required; just a business idea or the drive to start one.
The course guides you step-by-step to identify your personal purpose, define your brand’s values, create a unique value proposition, and communicate it consistently across all customer touchpoints.
Yes, the course features success stories, examples of sustainable brands, models like 'one for one,' NGO partnerships, and strategies applied in ethical clothing, design, and sustainable e-commerce.
Yes, you’ll learn to spot macro trends, analyze free trend reports, categorize business opportunities, and use that knowledge to launch innovative products or services.
It covers tools like the Venn diagram for personal purpose, benchmarking, competitive analysis, positioning models, and a simple marketing plan with key performance indicators.